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Health Insurance Innovations, Inc. Welcomes Dirk Montgomery As New Chief Financial Officer

Health Insurance Innovations, Inc. ("HII") (Nasdaq:HIIQ), today announced the appointment of Dirk Montgomery as Executive Vice President and Chief Financial Officer, effective September 2, 2014.

Mr. Montgomery replaces James Dietz, who is departing HII to pursue other opportunities. Michael Hershberger, Senior Vice President of Finance and Business Development, has been appointed to serve as interim CFO until Mr. Montgomery begins on September 2.

"I want to thank Jim Dietz for his many contributions and sound guidance during his tenure here at HII and welcome Dirk Montgomery as our new CFO. Dirk has a truly impressive track record in capital markets, mergers and acquisitions and overall financial management. In addition to being a proven CFO with publicly-traded companies, he also has experience in fast-paced, consumer direct market-expansion environments such as ours. Dirk's consumer direct technology background will fit with our growth strategy, particularly with our recent acquisition of the powerful online consumer platform, HealthPocket, Inc. His skills will be invaluable as we focus on accelerating growth, optimizing our capital structure and building our relationships with the investment community," said Mike Kosloske, CEO of Health Insurance Innovations.

Dirk Montgomery commented, "I'm very excited to join the talented team of innovators at HII and a company with significant growth potential. I look forward to working with Mike Kosloske to expand HII's visibility in the financial marketplace and to working with the recently acquired HealthPocket team to drive accelerated value and growth."

Mr. Montgomery has over 20 years' experience in the food and retail industries as a financial and operational executive, with multiple roles as a public company CFO. Most recently, he was the Chief Financial Officer and an Executive Vice President of Ascena Retail Group, Inc. (Nasdaq:ASNA), a $4.8 billion women's apparel retail portfolio including the Justice, Lane Bryant, Cacique, maurices, dressbarn and Catherines brands. Prior to his position at Ascena, Mr. Montgomery served as the Chief Financial Officer and Chief Value Chain Officer (responsible for technology and productivity) of Tampa-based Bloomin' Brands, Inc. from 2006 through early 2013.

In his roles at Bloomin' Brands, Dirk played a key role in several capital markets and M&A transactions including the leveraged buyout of the company, debt restructuring and an initial public offering. Dirk has an undergraduate degree in Accountancy from Miami University of Ohio, a CPA from the State of Ohio, and an MBA from the University of Chicago.

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