Travel Industry Targeting High-End Families

WikiTrend.org, the social trends catalogue for trendsetting ideas, products and experiences, is reporting a growing trend in travel and tourism in looking to attract families in general, and wealthy families in particular. Family travel is growing, but high-earning families are traveling even more, and their spending is increasingly attractive to travel providers.

State and city Convention and Visitor Bureaus (CVBs) are reporting a rise in destination family reunions, which guarantees a large number of people traveling to the same location on any given date. Meanwhile, airlines and hotels are competing for the privilege of pampering families seeking luxury travel experiences. Etihad Airways, the national airline of the United Arab Emirates, is now offering on-board nannies to watch and entertain children in-flight.

The Trump SoHo, an upscale hotel in New York City, is offering children under the age of 17 the opportunity to live like young entrepreneurs, equipping them with business cards, monogramed robes, and etiquette classes.

The Mark, another New York City hotel offers branded MacLaren baby strollers designed in the hotel's signature black and white stripes for high rollers with tots in tow. The sell to guests is that they can leave their strollers at home, and not have to lug this unwieldy piece of equipment. Instead, they have full use of the hotel's very chic strollers for the entire length of their stay.

"As people look towards family travel to fulfill their need for meaningful experiences, the competition for this business will heat up even further," says trends expert and keynote speaker Daniel Levine, who is also the Global Editor of WikiTrend.org, "With an increasing number of wealthy families looking to share experiences, travel stakeholders are becoming ever more innovative in making high-end travel more appealing for kids and parents alike."

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