Allianz Global Assistance UK has announced the appointment of marketing specialist Kate Walker, to a new position leading Innovation Development, within the dedicated Strategic Marketing and Innovations Team.
Reporting to Regional Strategic Marketing and Innovations Director for Allianz Global Assistance across Northern Europe, Rene Vermeule, Kate is responsible for driving UK innovations across the business, predominantly focusing on the home, motor and health insurance and assistance arena.
CEO of Allianz Global Assistance UK Serge Corel commented, "New technology and changing customer needs, as well as the evolution of new business models, increases the need for rapid change and adaptation of products and services to ensure we are always able to provide the best solutions. A dedicated expert to manage innovations, from research and market monitoring to creating proposals for new solutions, is the best way to ensure we are able to remain ahead of the competition. Kate's experience of B2B marketing within the insurance industry, and experience in new business and proposition development, means she is perfectly placed to take up this vital role within the Strategic Marketing and Innovations Team."
Kate added, "I am delighted to take on this exciting new role to explore new opportunities to transform our motor, home and health customer service offerings now and in the future. I also have the opportunity to look at entering new markets that will support the future needs of our clients, placing Allianz Global Assistance worldwide at the forefront of innovation and development. That's exciting."
As part of the Allianz group, Kate will be drawing upon the successes of other business units across the globe to both create new products and solutions, and improve existing offerings to meet the changing needs of the UK market. The new role is a key investment for Allianz Global Assistance, demonstrating its commitment to providing industry leading solutions for their clients and their customers
Kate's previous roles include Global Propositions Design Lead at Bupa Global, as well as various marketing roles for insurers such as Bupa International, RSA Insurance Group and Norwich Union (now Aviva).