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New Protection System Helps Advisers Protect More Lives, More Easily

Aviva has launched a new dedicated protection system to help advisers protect more lives, more easily. Called Aviva Life Protection Solutions (ALPS), the new end to end platform represents the largest change to happen in the Aviva protection business for many years.

With more people than ever taking steps to protect their families from the unexpected by taking out life insurance, income protection and critical illness cover, Aviva’s new ALPS system provides advisers with a user-friendly, interactive and intuitive way to help clients get tailored protection cover, whoever they are and whatever their needs.

Key features of ALPS include:

  • At the heart of ALPS is a slicker, quicker ‘quote and apply’ system. With multi-product applications advisers will, for the first time, be able to offer clients income
  • protection, life insurance and critical illness cover on the same application.
  • Signature free applications (e-sigs) for own life cases makes the application process simpler and quicker.
  • Aviva quotes multi-product quotes are now available on all major portals. See ‘quote and apply in action’ video here.
  • Using a bank of over 500,000 questions, 600 different conditions, interactive underwriting mode is expected to produce 75% immediate acceptances, giving more certain customer outcomes, immediately.
  • Nine out of 10 customers can also expect to receive a decision based on application alone [no further evidence required] within 24 hours.
  • Extra and quicker commission payments for advisers using interactive underwriting.
  • New end-to-end system is accessible through one single portal (Aviva for Advisers website) making it quicker and easier than ever to provide clients with all the cover they need, instantly.
  • A broad range of flexible, new protection products for Life, Critical Illness and Income Protection cover will allows advisers to provide clients with tailored solutions to meet their changing needs, both now and in the future (See Technical Guide to Protection)
  • New and improved features, like family income cover on Life and Critical illness options, and comprehensive critical illness cover for 56 conditions, as well as up to £3 million sum assured, makes a more flexible and appealing offer for customers.
  • Quick and easy, real-time case tracking provides advisers with the ultimate control 24/7. Self service status; progress and ‘next action’ reports and the ability to view and download case documents instantly, gives advisers the information they need, when they need it, to manage their business efficiently.


Louise Colley, protection director at Aviva says, “Protection is the bedrock of financial planning, giving people the confidence to build their futures without fear of the unknown.  We believe everyone deserves to understand both the financial risks they face, and the importance of protection.  

“The introduction of Aviva Life Protection Solutions has helped us transform the way advisers do business with us so they can protect more lives, more easily.

"ALPS is an intuitive and interactive system which I’ve no doubt will save advisers valuable time and money, at the same time as better identifying customers’ protection needs and providing them with that all-important peace of mind.

“By totally re-engineering our system, the journey from quote through to claim is much cleaner and easier to navigate and this will revolutionise how advisers will write protection business with us in the future.”

Access to the new ALPS digital services and Aviva’s complete (online) product range is available through all major portals including Aviva for Advisers, using existing sign on details. Available free of charge to all Aviva for Advisers registered users, advisers have everything they need to fully support and service their clients quickly and securely.

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