Arch RoamRight has published the Travel Insurance Playbook for 2021, a guide created to provide insights into travel insurance trends and help travel professionals optimize their travel insurance sales strategies.
The Travel Insurance Playbook includes proprietary data on travel insurance and its buyers, as well as general travel statistics, including a look at how the COVID-19 pandemic affected travel in the past year. Travel advisors can also learn about travel trends, including popular destinations for trips booked in 2021 and the average amount travelers spend on domestic and international trips.
“Our Travel Insurance Playbook is a valuable source of information for our industry,” said Tim Dodge, Vice President of Travel and Accident Marketing at Arch Insurance. “The travel advisor and tour operator communities have been invaluable to us in becoming the brand we are today, and we hope this playbook can help them provide even more value to their clients, particularly as the world of travel reopens.”
With the Travel Insurance Playbook, travel advisors and tour operators can gain an understanding of the travel insurance buyer journey and personas, including demographics and purchase habits. The playbook also provides statistics and case studies that can help travel advisors and tour operators educate clients on the importance and value proposition of travel insurance.
Last year, the inaugural edition of the Travel Insurance Playbook won multiple awards and recognitions, including a gold Travel Weekly Magellan Award, as well as platinum honors from the Hermes Creative Awards and DotCOMM Awards.
To receive a digital download or to request a printed copy of the Travel Insurance Playbook, visit www.RoamRight.com/playbook.
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